Twitter Adds ‘Hashfetti’ Effect to Branded Hashtag Campaigns

Here’s a small, but potentially fascinating brand-new Twitter upgrade that you might see (essentially) drifting about in the app.

SO EXCITED to ultimately ship my Twitter Hack Week job … hashfetti! ✨
Touch the hashtag #LVxYayoiKusama to try it out.
Then, keep reading for a bit of backstory … pic.twitter.com/P12RdByqLG

— Leah Culver (@leahculver) January 5, 2023
As you can see in this example, Twitter has actually added a brand-new component to its branded hashtag experience which will certainly see the display swamped with the respective graphic when individuals touch the top quality tag.

Which isn’t a major upgrade, but it can add a brand-new level of communication, which could make its ‘hashmoji’ projects a lot more tempting.

The job was created in 2015 – as clarified by Twitter’s Leah Culver:

” For Hack Week 2022, [we] set up a group to build a fun feature for Twitter marketers as an upsell to branded hashtags … and also we won. Delivering this feature would just take a week of engineering job and so I was particular we would certainly be able get it done … as well as yeah, that didn’t happen. We obtained a great deal of “NO” for not very good factors. When Elon Musk took over at Twitter, we saw our chance.”

Once again, it’s not a major modification, but with top quality hashtags currently helping to drive improved campaign feedback, it could be one more element to boost resonance, and make your promotions stand apart in the app.

Either way, it’s another consideration for your tweet promotions, and also building a much more appealing brand experience in the application.

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