Use a Hashtag Competition
Instagram Hashtag competitions are among the quickest and simplest methods to drive new Instagram fans along with obtain user-generated content you can make use of down the line.
Essentially, Instagram individuals are given an incentive (the chance to win a reward) in return for Following your Instagram page as well as submitting a photo through the use of a hashtag.
All photos which are labelled with your contest hashtag are instantly occupied into your competition web page (this just collaborates with a third-party contest home builder, incidentally). Individuals that have actually sent an image then urge their close friends and social network to vote on their entry, and whoever gets the most votes wins the prize.
Consist Of Video Web Content
This is a bit of a fragile one due to the fact that the last point I want you to do is to suggest you post the video to Instagram if it’s unqualified a specific requirement. Nothing connects unprofessionalism as rapid as poor sound as well as video clip quality.
That said, if your company has actually invested in producing fantastic video clips (as you ought to), with a studio, eco-friendly display, lapel mic, and also great electronic camera, then a video is the means to go. It gets more interaction than pictures as well as, conversely to what I said above, nothing communicates authenticity as well as professionalism as rapid as great video.
Use Brand as well as Campaign-specific Hashtags
You want your followers and also prospective customers to be able to rapidly recognize the campaigns or brand names they’re interested in, as well as campaign-specific hashtags are a great method to do that. REI has #optoutside, Nike has (you guessed it) #justdoit, KitKat has #HaveaBreak and also your brand requires its very own campaign or brand hashtags.
Do not Stint the Top Quality of Your Photos
This should be evident, yet I can not inform you how often I see individuals who don’t quite get it.
If you’re seeking to advertise your item on Instagram, you need to make it look as appealing as feasible. The same product, shot in bad light with a not-so-great video camera, won’t get a solitary Like.